Business Modeling

Business Modeling

Course Summary

Although a new product may be a triumph of innovation, it does not guarantee economic success. The business model is what distinguishes success in the lab from success in the marketplace. What are your plans for creating and delivering value to your customers? How are you going to get some of that value for your company?

Your company model includes your product or service, your consumers, and the economic engine that will help you achieve your profit and growth goals. Startups, new and established firms who need to identify, defend, or evolve their business models should do a business model study. This course introduces a structured way to think about, analyze, and develop a sound business model.

Course Duration: 35 hours 

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